The Main Street Arena | Social Media + Brand Growth

Posted by Jerry Miller Jun 14, 2012

A multi-purpose facility, The Main Street Arena features nearly 40,000 square feet of space used for live music, ice skating, wedding and charity events and much more. Our team was presented the opportunity of raising The Main Street Arena’s profile and awareness through a strategically executed social media marketing campaign.

 

Our team created and executed a social media marketing campaign that leveraged Facebook, Twitter and Foursquare to attract new customers and drive incremental revenue. Plus, our team leveraged and utilized the platforms we already own – CVille Food, CVille Bars, CVille Pizza, Virginia Wine Life, CVille Music & CatchMyFire.com – to raise brand awareness for The Main Street Arena.

 

The enhanced awareness translated into first-time customers, while also reminding the current customer base what The Main Street Arena does well – ice skating, live music, an awesome sports bar and a memorable venue for weddings, parties and charity events.

 

In short, our strategically executed social media campaign resulted in more revenue for The Main Street Arena.

 

The Main Street Arena encloses a nearly 40,000 square foot space that now has the flexibility to be pretty much whatever you can imagine. From hosting Mixed Martial Arts matches to housing the Virginia Film Festival’s Headquarters to hosting University of Virginia home hockey games the space is versatile and flexible.

 

The Main Street Arena can cover the ice and warm the interior to a temperature comfortable for any event in under four hours. The freshly renovated lobby features a 60 foot stainless steel bar, 6 HDTVs with all the sports you can imagine and lets you enjoy eight different types of draft beer and a variety of reasonably priced wine. The sports bar atmosphere is fully transformable into any formal event as the space includes handcrafted chandeliers and furniture, which combine with the room to provide a delightful atmosphere

 

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