Pepsi Cola of Virginia | New & Traditional Media Fusion

Posted by Jerry Miller Jul 20, 2012

Our clients at Pepsi Cola Bottling of Virginia asked us to position their cache of brands in front of Gen X, Gen Y and Gen Z consumers. We conceived and executed an engaging weekly TV show that ran for 52 weeks and featured “product placement” within each broadcast, title sponsorship branding and the traditional 30-second commercial flights.

 

We then “pumped up” the traditional marketing efforts by leveraging new media, including Facebook branding, Facebook contests, Twitter branding, a Twitter “Question Bag” that was broadcasted on TV, Foursquare Check-Ins and online banner placements.

 

This multi-dimensional, digital and traditional marketing campaign was successful in raising brand awareness and growing Pepsi’s customer base.

 

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